Asian Paints is still searching for that perfect finish in home decor

“As an architect, you will rarely find Asian Paints’ options for kitchens in the market,” says Sanjana Mathur, co-founder of Delhi-NCR based architecture firm Studio Bipolar and director of architecture and urban design firm Fountainhead Design Services. “Asian Paints’ brand [Sleek] does not inspire the same confidence as bigger, better brands. In the same price band [as Sleek], I can get a brand with a much longer history and in better materials, such as steel, which is termite- and damage-resistant.”