Hot Pink, Tight Flares & Cult Trainers: 5 Trends To Take From London Fashion Week SS27

There was enormous pressure on British fashion to live up to the hype drummed up by, in no particular order, a McQueen homecoming! A Christopher Kane comeback at a beloved heritage brand! Marks & Spencer’s London Fashion Week debut! If you haven’t yet caught up on H&M’s Nick Knight-imagined spectacle, Chopova Lowena’s bowling alley presentation, complete with dogs and twins, or Simone Rocha’s first solo womenswear collection in some time, spoiler alert: it did. Bumping into BFC CEO Laura Weir after Kane’s leather-laden return at Mulberry in the pub across the road from the QEII Centre, where the show was held, the mass of jubilant journos all agreed that it felt like a moment. Vogue Business even headlined its debrief, London’s Back Baby!

But away from the the excitement stoked by the likes of Central Cee on the Burberry runway, what were the clothes like? Will the international buyers, who were more visible this season, be investing in Erdem’s Barbette-inspired offering? How about KNWLS’s undone aesthetic? From Fashion East’s school of emerging stars, including standout Traiceline Pratt of Goyagoma, to insider favourites, Oscar Ouyang and Paolo Carzana, who returned to the schedule this season, there were curious themes that cropped up on catwalks staged in NEWGEN spaces, working car garages, school sports halls and skate parks alike.

Here, five key trends from London Fashion Week spring/summer 2027.

Scores of shoe collabs kicked into view

It’s near impossible to stage a show – or build a brand – without sponsorship, but how you harness that financial support to feel authentic is a whole conundrum in itself. London’s designers are a scrappy bunch and, aside from snapping up readily available drinks’ backers, the common consensus seems to be that shoe collaborations are the best way to flex business savvy while looking cool and appealing to the masses. Among the brands putting their best feet forward this season are Chopova Lowena, who teamed up with Dr Martens for some tartan stompers; Aaron Esh, with his streamlined version of On’s Cloud trainer; Talia Byre, and her Topshop brogues, which mark the beginning of a fruitful new fashion partnership; Ahluwalia, for Priya’s take on Puma’s slim sneakers; and Mowalola, who injected her signature club cool into Nike’s classic Jordans – to name just a few. Following in the footsteps of Simone Rocha’s beribboned Adidas collab, which launched and promptly sold out one week prior to London Fashion Week, expect these entry-point products to cause quite the commotion upon their launch. Brilliant teamwork that’s good for the bottom line? We’re sold. Alice Newbold