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Beauty brand reopens online shop after abruptly shutting ALL its UK stores and falling into administration
A POPULAR beauty brand has reopened its online shop after shutting all of its UK stores.
Malin + Goetz filed for administration in the UK in January and said it would be closing its seven London stores “immediately”.
The skincare and fragrance company announced at the time it would also be pausing its online orders.
It’s now sent out an email to customers announcing its online store has reopened.
“We missed you. We’re now accepting orders. Be the first to shop before we officially go live,” it said.
“Thank you for your patience while we’ve been on pause.”
Read more on store closures
The online store does appear to be taking orders again.
Malin + Goetz had stores in Seven Dials, Soho, Spitalfields, Islington, Canary Wharf, Battersea Power Station, and Borough Yards.
It also has locations in New York, California, and Hong Kong.
It was previously reported more than 70 jobs were at risk following the store closures.
A spokesperson for the company said it had taken the “difficult and necessary decision” after “exhausting all viable alternatives”.
Malin + Goetz was first established in New York in 2004 and set out to “uncomplicate skincare”, launching with six products designed to work for all skin types.
What does it mean when a company goes into administration?
ADMINISTRATION is when all control of a company is passed to an appointed to a licensed insolvency practitioner.
It doesn’t necessarily mean the end of the business.
Instead, administrators will try to help a company find ways to repay debts or solve its cashflow problems.
Administration can last anywhere from a few weeks to up to a year or more.
But if the administration process can’t rescue the company or find a new owner, this can lead to liquidation.
Liquidation is the process of selling all assets and then dissolving the company completely.
