Viral skincare product replacing long routines beauty fans love

Beauty routines are important for keeping skin bright, clean, hydrated and healthy. But, with so many products to choose from the time it can take to carry out a skincare routine is getting too long.

Whether carried out in the morning or night or both, skincare routines happen when people are time poor. They are either needing to rush to work or wanting to try and get enough beauty sleep.

So, many beauty fans are looking for products that can do more. Multi-tasking formulas are becoming increasingly popular as shoppers look for products designed to save both time and shelf space.

Not everyone wants to spend 30 minutes every morning and again every evening applying multiple products but they don’t want to sacrifice results.

The Matcha Melting Cleansing Balm starts as a buttery balm, transforms into an oil during massage and then becomes a milky cleanser once water is added, creating a single-step process designed to replace several separate tasks.

There’s even a built-in dispensing system that releases the product in measured amounts, helping keep things tidy and travel-friendly.

The formula centres around Matcha Green Tea, an antioxidant-rich ingredient that has become increasingly popular in skincare. Alongside matcha, the balm also includes ceramides to help support the skin barrier, squalane for hydration and softness, Shea Butter to nourish skin and Vitamin E to help condition the complexion.

In fact, the ICONIC London Underglow Matcha Melting Cleansing Balm has been so well loved, it sold out within 48 hours when it was first launched by the popular brand earlier this year. So, now it’s restocked this is the ideal time to buy and see what all the hype is about.