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Forget sideboobs, the crack is back! Bum cleavage is the cheeky new trend & stars like Margot Robbie can’t get enough
FORGET sideboobs – the crack is back.
Stars such as Katy Perry and Margot Robbie are showing off a rear-ly nice view of their perky bottoms on red carpets, and it’s one of the hottest recent fashion trends.
Three decades ago, Alexander McQueen entered the fashion world with his iconic ‘bumsters’ collection.
Championing the sultry style, the designer claimed the “lower part of the spine” is the “most erotic area of the body”.
It seems that celebrities and fashion week runways are right now in complete agreement.
Numerous New York Fashion Week shows this month have given a cheeky peek at bums, with style blogger Laura Reilly insisting: “The crack is so back.”
Just this month, Baywatch star Brooks Nader exposed her behind in a sheer dress at New York Fashion Week.
And Myleene Klass has also dared to wear a dress with a cut-out sheer panel around her bum.
Queen of trends Kim Kardashian also snapped a photo of her wearing a low-cut skirt that displayed her thong.
Meanwhile, her ex-husband Kanye West’s former fling Julia Fox is also a fan of the trend, and posed in a sheer skirt that left her underwear on show.
It’s a daring revival of the noughties nostalgia once ruled by Britney Spears and Paris Hilton’s exposed G-strings.
But in 2026, it’s high-fashion PR gold.
Megan Dooley, PR expert and Head of Brand at TAL Agency: “Bum cleavage, it’s for the crack – excuse the pun.
“But it’s exactly that for the fashion world and celebrities in 2026.
“It’s pushing boundaries and making a statement, and getting everybody talking, and that’s exactly why celebrities are adopting this from the high fashion world.”
The PR expert added that not only does it cause a “buzz” on the red carpet, but also is another way of women celebrities reclaiming their sexuality.
Megan explained: “We’re so used to breasts being sexualised, and whether a celebrity’s rear is covered or not, they’re still sexualised.”
From a PR point of view, she added that it works as being “divisive”, as it leads to “opinions and ultimately publicity.”
However, she added: “Successful women run the risk of causing so much stir with their fashion choices that they overshadow their talents – which is really what we should be recognising them for.
“As much as we want the bum crack sexy, from a celebrity PR perspective I think it’s a risky move.
“Butt cheek cleavage can definitely stay – most of us can appreciate a nice bottom – but the crack may well be something we keep to the imagination.”
